We Make AI Work For Everyone
Duro is an impact-led company that believes in the power of AI to build a better, more inclusive world. Our suite of solutions use AI to drive inclusion, inform the creation of fairer AI models and inspire greater participation in the technology that will shape our futures.
Discover Our Services
Diverse Stock Photos
Duro.pics is a content studio that creates AI-generated diverse stock photos, avatars, and illustrations designed to reflect the real world. Work with us for more inclusive marketing, internal communications, sales collateral, and content that makes your audience feel seen.
Representative Datasets
Duro.data provides curated datasets designed to reduce bias in AI training, helping to shape fairer, more accurate algorithms. Work with us to create AI models that truly work for everyone.
Education for All
Duro.skills is committed to upskilling underrepresented groups in the use of AI at home and at work, and providing knowledge on how we can collectively contribute to fairer AI systems. Work with us to increase access and diversity in who builds and benefits from AI.
Inclusive Research
Duro.insights conducts research into AI and its impact on underrepresented groups to identify barriers and opportunities for more inclusive technology. Work with us to ensure the voice of the global majority on matters of AI is heard.
Duro (pronounced doo-row) is inspired by the word ‘aduro’, the Akan word for ‘medicine’ i.e. a solution to make us feel better. Duro believes in a better world, and in our individual and collective power to manifest it. We recognise that, like most technological advancements, AI has the potential to increase inequality, particularly through replicating — or amplifying — bias. In fact, this is already happening, with devastating real-world results. But we also believe that AI presents an opportunity to address and maybe even correct the injustices of our world.
Duro aims to provide solutions (medicine, if you will) that leverage this opportunity. Through education, research, content and community, we’re using the power of AI and representative data to foster inclusion. With AI set to become embedded in every part of our lives, we’re here to do our part in ensuring that it works for all, not just the few.
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Join our community.
Everyday AI is our community of creatives, professionals, thinkers and dreamers who want to ensure that AI works for them. Complete the form below to receive invites to our monthly webinars and join the conversation!