A more inclusive world, online and offline

Our journey began with a challenge we’ve faced for over a decade: finding stock images that truly represent the diversity of our communities.

We set out to solve this by creating AI-generated stock images that reflect the real world. But as we built the business, we began to realise our role in tackling a bigger issue.

If our goal was to foster greater inclusion using AI, we couldn’t ignore the danger of bias within AI. Models trained on incomplete data within non-diverse teams across homogenous companies are doomed to reflect — and in some cases amplify — societal biases.

We realised that our mission wasn’t just about diverse images; it was about changing how AI learns and represents people.

Through research, data and education that centres marginalised communities, we’re working to build AI systems that are fairer and more inclusive.

We want to ensure that AI works for the many, not the few.

If you share our passion for fostering inclusion and correcting biases in AI, we’d love to speak with you!

Get In Touch

Our mission is to use the power of AI to drive inclusion while transforming AI models and spaces to be more representative through data, research, education and content.

Our Values

+ Inclusion

+ Ethical Innovation

+Empowerment

+ Collaboration

Meet the Team

Founder
With over 10 years of experience as a content strategist and consultant, Annabelle is no stranger to the importance of diversity and inclusion in visual storytelling. She has worked with clients including BMW, Unilever, HSBC, RNIB, Barclays and Adobe, helping them bring their brand and product messages to life through visual content and communications. As an entrepreneur, Annabelle is dedicated to using tech for good to level the playing field for marginalised communities. Her platform, Trybe, supports underprivileged creatives through education and career opportunities, and her current focus is on the use of AI to create a more inclusive world. An active member of ‘Black in AI’ and ‘Diverse AI’, Annabelle contributes to diversity in AI by volunteering in algorithm audit studies and classifying facial images to promote fairness, reduce biases, and ensure diverse representation in AI systems. Working at the intersection of diversity and ethics in AI and tech-driven marketing, Annabelle is certified in AI ethics, AI for marketers and prompt engineering with qualifications from leading institutions including AWS and Leiden University. A rising star in diversity and ethics in AI, Annabelle is now committed to using AI to tackle real-world challenges, with Diverse Pics being her latest project in this space.

Co-founder
Araba is a marketing and business development professional, writer and coach working at the intersection of diversity, wellbeing and tech. After holding marketing positions in a range of industries, Araba led business development efforts for a leading tech law firm, setting up their startup programme. Since then, she has worked with a number of fast-growth tech startups, including Farmerline, MVF Global, iMullar and MEST on projects ranging from employee engagement to international sales. A wellness and DEI champion, Araba has delivered coaching and training on topics related to inclusion, and regularly teaches on decolonised wellness, having published a book on the topic in 2023. Araba is intrigued by both the potential of technology to enhance inclusion and the benefit of diversity and inclusion on technical innovation. Diverse Pics brings together Araba’s interests and experiences in a solution that is about more than just diverse stock images — it’s about creating a lasting impact for freelancers, businesses, creatives and consumers.